Periods restrict over 60% Indian women in pursuing activities like swimming: everteen® Menstrual Hygiene Survey 2018

83% urban Indian women have not searched new options for menstrual hygiene in over a year   everteen®, one of the partners of the global Menstrual Hygiene Day (MH Day), today released the findings of its everteen® Menstrual Hygiene Survey 2018, which aimed to assess the impact of periods on a woman’s lifestyle and work. The survey saw participation from 2128 urban, educated women from 85 Indian cities. Nearly 65% of the women were in the 19 to 35 years age while 26% women were aged 36 to 50 years. Initiated in 2013, MH Day is a global platform supported by organizations like UNICEF and USAID to raise awareness of the challenges faced by women and girls worldwide due to menstruation and highlights solutions to address such challenges. The theme for MH Day 2018 is empowering women and girls through MHM. Contrary to popular belief, the everteen® Menstrual Hygiene Survey 2018 reveals that price is no longer the primary determining factor while choosing a sanitary product. More than 95% women said that comfort, quality and health mattered the most to them. Ironically, while comfort emerged as the primary concern (52.1%), most of the women have not been actively on the lookout for new sanitary products that can make their periods more comfortable. Almost 83% women said they have not even tried to search for new sanitary products in over a year. Nearly 52% women have not changed sanitary product in 2 or more years. As many as 46% of the women respondents said they did not know which product was used most often by women in developed countries such as...