Periods restrict over 60% Indian women in pursuing activities like swimming: everteen® Menstrual Hygiene Survey 2018

everteen Menstrual Hygiene Survey 2018

83% urban Indian women have not searched new options for menstrual hygiene in over a year


everteen®, one of the partners of the global Menstrual Hygiene Day (MH Day), today released the findings of its everteen® Menstrual Hygiene Survey 2018, which aimed to assess the impact of periods on a woman’s lifestyle and work. The survey saw participation from 2128 urban, educated women from 85 Indian cities. Nearly 65% of the women were in the 19 to 35 years age while 26% women were aged 36 to 50 years. Initiated in 2013, MH Day is a global platform supported by organizations like UNICEF and USAID to raise awareness of the challenges faced by women and girls worldwide due to menstruation and highlights solutions to address such challenges. The theme for MH Day 2018 is empowering women and girls through MHM.

Contrary to popular belief, the everteen® Menstrual Hygiene Survey 2018 reveals that price is no longer the primary determining factor while choosing a sanitary product. More than 95% women said that comfort, quality and health mattered the most to them. Ironically, while comfort emerged as the primary concern (52.1%), most of the women have not been actively on the lookout for new sanitary products that can make their periods more comfortable. Almost 83% women said they have not even tried to search for new sanitary products in over a year. Nearly 52% women have not changed sanitary product in 2 or more years.

As many as 46% of the women respondents said they did not know which product was used most often by women in developed countries such as the U.S. and U.K., highlighting that even urban, digital-savvy women are not fully aware of the new sanitary options available today, because of which they have to suffer a larger impact of periods in their career, social and personal life. Nearly 58% women claimed menstrual periods directly impacted their productivity, with more than 49% women not being able to focus on work during periods. More than 8.4% women even said that they were criticized for not performing their tasks properly during periods. 46% working women had to take a leave from work due to periods, out of which nearly 40% took leaves more than 3 times in the year.

Menstrual periods also have a significant impact on a woman’s personal life and confidence. 60% of the physically active women said they are not able to pursue outdoor activities such as swimming, yoga, gym, exercise and dancing during periods. One-third of the women who attend social and personal engagements such as family functions, parties and dates said they are not free to do so during menstrual periods. A high 79% of the women said periods impacted their choice of clothes and the way they dress.

Says Hariom Tyagi, CEO of Wet & Dry Personal Care, “The need of the hour is complete feminine intimate hygiene with nearly 49% of the women reporting of vaginal infection and discomfort during periods more than once in the last one year and over 42% women suffering from it more than three times.”

While sanitary pads continue to be the product of choice (92%), more modern methods of menstrual hygiene continue to gain ground where about 7% of Indian urban women have switched to tampons and menstrual cups. However, with a majority relying on traditional methods, periods still manage to steal the peace of mind for more than 70% of Indian women. Out of these, 22% women claimed they worry a lot about staining or spotting on clothes. 66% women said they felt irritated or depressed during menstrual periods.

This is the third Menstrual Hygiene Survey conducted by everteen® as part of its commitment to create accurate awareness on good menstrual hygiene. Its 2017 survey with Women’s Health Organization revealed that at least 43% of women did not have ready access to sanitary essentials at the beginning of their periods. As many as 67% women have had to borrow a sanitary essential from a friend, colleague or family member. More than 45% women felt that menstruation was still considered a taboo in the Indian society and 36% felt uncomfortable while buying sanitary essentials from a chemist shop in the presence of other customers. The 2014 everteen® Menstrual Hygiene Survey revealed that 70% of the married women aged 25-35 years suffered from abnormal discharge at least once in a year, but only 50% women were comfortable discussing intimate problems even with their partners. Only 30% women said they consulted a gynecologist upon symptoms.

Earlier this year, everteen® donated sanitary products for 50 underprivileged girl performers at a cultural event on women empowerment sponsored by India’s Ministry of Culture. Trusted by customers from around the globe, everteen® offers India’s largest range of quality feminine hygiene products including feminine intimate wipes, feminine hygiene wash, applicator tampons, menstrual cups, sanitary pads, daily pantyliners, bikini hair remover crème and natural vaginal tightening and revitalizing gel. everteen® products have been used by customers in more than 150 countries.

About Wet & Dry Group:

Established in 2013, Wet & Dry Personal Care is a privately-held fast growing healthcare and wellness company headquartered in New Delhi, India. The company is born out of a passion for creating innovative products and solutions for the evolving consumer needs. Backed by almost 50 years of cumulative experience of a highly qualified and professional team specializing in healthcare, research, beauty, fitness, wellness and communications, W&D believes that mankind has an enormous untapped potential that can be realized through optimum functionality of their self. W&D offers ethical, relevant, rational and scientific solutions that help elevate performance. W&D products are sold across India and internationally through leading online stores. All W&D products adhere to stringent safety and quality standards and are manufactured at government-approved facilities in India and USFDA and CE approved facilities abroad. For more information, please visit:

For more details, please email us on:

Submit a Comment

Your email address will not be published.